The Crystal claw to continue its momentum

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Emain, ballroom of the headquarters of Baccarat, Paris, transformed into a garden of shadows and lights imagined by Yann Kersalé. A short-lived scenography at the Designers Days, a course open to the public until June 14. The Jallum lamp, that the "lighting designer" comes to the Crystal, there will be a place. The object has everything to surprise. Mobile, hybrid, designed both for the outside than inside, this lamp takes the form of a light stick with cut Crystal, light-emitting diodes and aluminum. And is available in several models that will be marketed in September.

Baccarat now behind him a true tradition of collaboration with designers. At last the Milan Furniture show, became a strong time for claw, is working with Marcel Wanders which was highlighted. The Dutch creator touched slightly at all: candle holders, vases, glasses and carafes, which one in the Red CAP which was very notable.

"That the brand wants to show, it is the meeting between the know-how and the creation." Collaboration with designers to also work on the mixing of materials on new ways to assist, notably through the led. "It leads us to make technical innovations", said Guillaume Gellusseau, Director of international marketing and communication.

Widening the target

Philippe Starck much revisited the past of the mark. It is to him that the claw was entrusted to his paw on the mansion that serves as flagship in the Parisian 16earrondissement. He also, which pushed the codes, by imagining black lustre so characteristic of the cristallierie. He also created the candle holder bestseller Our Fire. Among his recent accomplishments: suspension Hic, blink of an eye glass - one of the iconic models of the mark - Harcourt, he métallise and reverses into fixture.

The creations of the designers allow the attention of prescribers decorators and architects on Baccarat or to other places of distribution, as shops Silvera. And to address collectors with limited series.

Alchemy with the mark varies from one designer to another. But they are likely to spend hours in the factory, to Baccarat (Meurthe-et-Moselle). "We are trying to register the collaborations in time," notes Guillaume Gellusseau. In 2011 and 2012 will emerge from new objects designed by the Spanish Jaime Hayon, whose achievements marketed last year marked the spirits. New signed fixtures Starck are also in the program of the next year.

Jewelry, loaded since 1992 to bring a more personal dimension to the mark and open it to a wider public or even younger, are also regularly entrusted to designers specialized in this field.

After the collection designed by Stefano Poletti, it is Elie Top that has emerged for the spring-summer. Named "Jug plug", it draws from the imagination of the art of the table, with especially the rings to the spectacular volumes. "Need to restore a more dimension of fashion, jewellery because the market has evolved and accelerated the pace of launches. "Association with new designers we are help," said marketing director. Collection jug caps allowed the mark to enter at Colette in Paris, Jeffrey New York or Tokyo boys, shops that are at the forefront of trends.

The Crystal claw to continue its momentum. In an overall difficult period for luxury brands, Baccarat, which is part of the portfolio of Starwood Capital, has seen its turnover decline by 17 in 2009, 114,1 million euros. But the situation did not brake his will build on the design. On the contrary. He sees a way to prepare for the future.

Baccarat is already active to imagine how to celebrate its 250 years anniversary in 2014. A not-so-distant horizon when one considers that three years are usually required to design, create and launch a collection in collaboration with a designer.