Traditional networks were well understood

The legislation, the sophistication of the Internet, new ways of life: everything contributes to the development of on-line banking. The obligation for traditional agencies to announce details of their samples has highlighted the high cost of their benefits. A report corroborated by a recent report by the European Commission, which points the French banks to network among the most expensive of the Union. Conversely, their virtual pictures, freed the support walls and the maintenance of large numbers, can boast to be more economic. In addition, past the first errors in the early 2000s, the canvas became unavoidable! It pays its taxes, is reserved his vacation, is his companion, his job, his clothes... Is going from stock market orders. Then, why not make, and more, its banking As days are more dense work. Schedules of customers accommodated more difficult from the beaches of openings of their agencies.

Traditional networks were well understood. They now prefer to deal with this competition. Therefore, Credit Mutuel comes to buy Monabanq. For its part, Société Générale holds the majority of the capital of Boursorama, Cortal Consors belongs to BNP Paribas and Credit Agricole is poised to create its own bank 100 online... So, this tide have vocation to overwhelm the classical model No, the Bank at the corner of the street is may be affected, but it is not cast.

"We, the client can do it all 24 hours a day: perform its transfers from account to account, one bank to another, without limit of amount, send a cheque by Internet, change 5,000 euros in dollars and to be delivered at home, changing the ceiling of the blue card...". "And all balances are updated at the moment T when the user consults with his account," explains Vincent Taupin, President and CEO of Boursorama, totalling 250,000 included savings accounts. Services which attract mainly customers very autonomous CSP , used to make decisions only.

Capturing savings

The savings are also an argument. At Boursorama, the functioning of the bank account is free (no fee for transfers, step of admission on stock products, not transfer fees). Visa card or Visa first is available. "In the end, we are four to five times cheaper than a conventional Bank," said Vincent Taupin.

The approach is different in Monabanq (250,000 client). "Halfway between a traditional Bank and a 100 online bank, said Alain Colin, its Director General, we both chose to develop the services on the Internet and to each of our customers advise which is available by mail and by phone, or even by visio-make-you.".If he pays some expenses, the user still saves 58 holding of account spending, knowing that a bank takes on average 170 euros per year for a single account management.

Rest, behind account opening bid, a recurrent idea someone in the head of the institutions: capture savings of individuals. "If the French themselves show anxiety when it comes to change Bank for the day-to-day management of their account, they are most ready to skip the step to manage their savings on the Net", analysis Alain Colin. Why AXA Group also embarked on the adventure, relying on a network of 4,000 agencies and 7 million customers. "We are"multi-channel", this means that the user can all manage his account on the Internet, call a Counsellor 24 hours on 24, 6 days a week, or go to the Agency, where he will find a general agent trained in banking techniques and familiar with customers", says Pierre Janin, Executive Director of AXA Bank.

The Council put forward

Same sound Bell to La Banque Postale. "We are a multi-channel facility that allows the client to live its bank as it sees fit," explains Philippe Petre, multi-channel distribution Director of La Banque Postale. Philosophy identical to the credit of the North: "A time T, based on the need for immediacy, in week or the weekend, we are able to respond to the expectations of the customer", said Marc Batavian, Associate General Manager of the group.

Difficult however to compete in terms of management fees. "The banks online play prices but they cannot make the palette of advice that we provide, is the Director of the credit of the North." For our part, we try to be the most transparent possible on pricing. "Unsurprisingly, in HSBC France also, it puts forward the Council. "For a bank like ours which has a medium/high customer range, the Council is very important." "In large choice of investment such as retirement or a real estate project, Internet is not enough", explains François Moreau, of HSBC France. This does not preclude the Bank to develop a sophisticated Web site. "You can see his accounts around the world, conduct international transfers, stock transactions..." ", said Frank Leprou of HSBC France. With HSBC Premier, a call centre also provides advice to the four corners of the globe. And the Direct savings account offered by the Bank is 100 manageable online. Thus, through Internet, the Bank aims it also save individuals. A bonanza for banks online as traditional banks.