In total the transaction values WimmBillDann to 5

PepsiCo is poised to become the number one in the agrifood industry Russian with the turn on Wimm-Bill-Dann, local leader of the dairy products, infant food and large producer of fruit juice. The new package should total sales of $ 5 billion in Russia, with six of the twenty largest agri-food brands in the country.

PepsiCo, which here is the largest acquisition outside the US in its history, has already signed the purchase of 66 of the capital of the company, for $ 3.8 billion. It will then launch an offer for the rest of the titles. In total, the transaction values Wimm-Bill-Dann to $ 5.4 billion or 4.1 billion euros.

PepsiCo agreed a price at $ 33 action for securities listed on Wall Street, a 32 premium on the average price of the company over the past four weeks. The price is 18 times the annual gross surplus of Wimm-Bill-Dann, a multiple rarely reached in the agri-food sector, which shows the confidence of the purchaser in the Russian market development capabilities. "A strategic market, which has very many opportunities and growing extremely quickly", said Indra Nooyi, boss of the US heavy weight.

If the American giant thus becomes the owner of all of Wimm-Bill-Dann, it come close one of the largest global nutrition players, as he in had already the intention in 2005 by studying the possibility of buying Danone. A glance of history, no doubt: the French group has just come out of the capital of Wimm-Bill-Dann, by giving that group participation of 18.6 to $ 470 million.

By repeating the whole of the case, PepsiCo makes a not further in its strategy of diversification started more than ten years to stand out from his compatriot Coca-Cola, he gave to dethrone in sodas. Specialist in beverages, aperitifs biscuits and breakfast cereals, the US group between here in the dairy industry. This domain "offer of great gateways, still untapped between the sector of the best-selling and beverages", said Indra Nooyi.

Before Coca in fruit juice

In passing, PepsiCo also enters the baby food market. By 2020, the American Group hoped more that triple the sales of 10 billion dollars which it now claims in the area of nutrition and functional food.

An important step, therefore, PepsiCo, which made simultaneously on the growth of the Russia. With this acquisition, the group will retake before Coca on the Russian market of fruit juices, where two Americans are doing the race to the best seats. He also became the group with the highest growth in the Russian dairy sector. Sales of yogurt and other white cheeses increased by 22 per year since 2006 to $ 17 billion.

With Wimm-Bill-Dann, PepsiCo also strengthens its presence in Eastern Europe and Central Asia. "By combining our resources and brands developed by Wimm-Bill-Dann in Russia, we will have an extraordinary strike force" in these two areas, Zein Abdalla, the pattern of PepsiCo Europe welcomed.

The acquisition of Wimm-Bill-Dann will slightly accretive the first year, but synergies could reach 100 million of dollars in here to 2014.